A transformative shift in search

Generative AI has profoundly changed the way we interact with technology. It’s reshaping how people discover new products and services, engage with your content, and develop loyalty. Across platforms like ChatGPT, Perplexity, and Mistral, consumers get hyper-personalized answers in an instant, with no need to sift through link after link. AI search does it for them: it finds the websites, summarizes the content, links the products, and asks what’s next. Your consumer moves from awareness to conversion with lightning speed.

In addition to consumers, the rise of AI-driven search has also introduced a new source of traffic — AI bots and AI agents — that visit and use your website content on behalf of real people.

With the promise of AI agents that can take actions for your consumers, search is about to change forever. Soon it won’t be people booking flights or pressing purchase, but AI agents within search platforms. In a world that has always optimized for consumers, this is a big change.

We know the ongoing challenges you face: finding new revenue opportunities, achieving more with tighter budgets and smaller teams, staying competitive without over-relying on paid, and controlling your brand visibility and narrative with consumers. For many, there seem to be only two choices — to focus on ranking in Google, or shifting your resources to optimize for AI search. But to achieve brand visibility everywhere, you need to be found by human consumers, bots, and AI agents.

Now, with Botify, you don’t have to choose.

We’re meeting the demands of AI search head-on with our own AI-powered solutions. For over a decade, we’ve listened to our customers’ needs and led with innovation as organic search evolved. Our vision — to give every brand the power to be found — has become even stronger. Generative AI presents an extraordinary opportunity to redefine our core mission and create greater value for our customers with AI agents and automated AI workflows that scale, streamline, and maximize your existing visibility efforts. We’re perfectly poised for this moment: everything we do revolves around giving brands incredible influence and control over both AI and traditional search. 

We’re thrilled to unveil our refined mission alongside our biggest product release ever — an update laser-focused on helping you capitalize on new revenue streams, 10x productivity, boost profitability, and see faster time-to-market. 

A new mission for the new search landscape

We’ve entered a new era, one where your brand must be discoverable everywhere search happens: Google, Microsoft Bing, ChatGPT, Perplexity, and beyond. To help you navigate this transformation, our mission has evolved:

To empower businesses to drive sustained growth with the leading agentic AI solution for online visibility.

Agentic solutions for online visibility streamline the steps that take search marketing teams months to achieve. This shift introduces a new era of work, where marketers and search marketing professionals can team up with AI agents for greater productivity and control, while also making their jobs easier and their impact even faster and greater. 

Our agentic solutions supercharge the Botify suite to work on your behalf, using tailored data to find information, make strategic decisions, automate implementation to achieve goals, and report on results.

Consumers are searching beyond Google

While Google remains a dominant player, for the first time since 2015, Google’s global market share has fallen below 90%, marking a shift in search behavior. AI-driven search platforms offer hyper-personalized, conversational experiences, creating new opportunities for brands to expand visibility beyond traditional search engines.

Despite these changes, AI search engines still rely on website content. They use:

• Learning databases and public website content to train their models
• Real-time indexing to fetch fresh, relevant information

Brands that optimize for AI search now will gain a competitive edge in this evolving digital landscape. We’ve already seen ChatGPT bot activity surge on a subset of e-commerce websites, nearly tripling over the past three months. Early studies show that AI traffic may convert better. Taking action today positions your brand to lead as AI search wins more market share — opportunity is knocking.

Introducing Botify’s AI-powered major product release

To help your brand capitalize on these opportunities, we’re launching game-changing AI-driven automation tools designed to redefine search visibility.

1. AI agentic-powered content optimization

Our agentic AI workflow automates the entire content optimization process from data analysis and decision-making to content creation and large-scale deployment — enabling your brand to capitalize on trending topics and emerging search opportunities.

We have transformed complex, time-consuming processes into a single, guided interaction — by automating keyword research, competitor analysis, content gap identification, and content brief creation. What took content teams days or weeks of cross-functional effort is now automated in minutes with Botify.

This is just the beginning. Our roadmap includes hundreds of additional AI-driven workflows that will automate every stage of the brand visibility process.

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2. Fully automated indexing for AI search

Botify Analytics now monitors AI bot activity in addition to traditional search crawlers. With Botify Activation, your brand can automatically deliver fully-rendered, optimized web pages to AI platforms in real-time, ensuring:

• Accurate representation in AI-generated responses
• Indexing of high-value content across AI engines
• Faster discovery and ranking in search results

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3. Expanded automation capabilities in Botify Activation

We’re enhancing Botify Activation with three new automation solutions:

• ‍SmartIndex: Ensures a brand’s most valuable pages are indexed by search engines and AI platforms using a holistic strategy combining sitemap generation, the IndexNow protocol, and pushing content directly to Bing (the search index data AI platforms rely on), with plans to extend our offering to even more AI search platforms.

• ‍SmartContent: Automates the creation, testing, and deployment of AI-enriched content to optimize web pages at scale.

• ‍SmartLink: Enhances internal linking using automation, improving site structure and ensuring optimal navigation by search AI bots and consumers.

4. AI search services for enterprises & mid-sized websites

We’re launching two new commercial offerings designed to help you adapt and thrive in the age of AI search:

• AI Search Readiness Service: Expert guidance on search strategy transformation and AI-powered visibility.
• AI Search Growth Service for Mid-Sized Websites: A tailored solution combining Botify’s AI-powered platform with managed services, designed to maximize organic visibility across AI and traditional search platforms.

The future of search is yours to claim

More than a quarter of consumers already embrace AI search over Google. To dominate online and capture new revenue, your brand must adopt AI-driven search and visibility strategies today. AI search has reshaped your consumer’s path to conversion; now, AI bots and AI agents are critical players that cannot be ignored. Companies must align their strategies, invest in automation, and ensure content visibility across AI platforms.

We’re helping businesses like yours navigate the biggest transformation in search history — and come out on top, with advanced analytics, AI-powered intelligence, and agentic AI automation.

Join our industry webinar on March 26 at 11 AM EST to explore how search is changing and what you can do to keep up.

Are you ready for the AI search revolution? 

Now is the time to future-proof your brand visibility. Reach out to your account manager or book a demo to see our automation and agentic workflows in action.