TuneIn Accelerates Results with Support from Botify Advantage

INDUSTRY

Media

CONTENTS

• CHALLENGE

• solutions

• results

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61%

Reduction in search backlog in <4 months

283%

Gain in clicks YoY for spring sporting events

336%

Growth in clicks for non-English URLs

TuneIn, an audio streaming company, had already worked with Botify on numerous initiatives and was convinced of the positive outcomes driven by their SEO implementations. However, they recognized the opportunity to intensify their efforts and expand their operations for even greater impact.

Challenge

TuneIn had developed a backlog of optimizations it wanted to make, but needed additional support to help drive the strategy for their SEO operations, focusing on those elements that would yield the fastest and most effective results. It also needed help executing the changes in a timely fashion. TuneIn’s existing implementation process wasn’t allowing the company to move as quickly, or at the required scale, it wanted to with organic search projects.

Solution

TuneIn turned to Botify Advantage Consulting to start developing an overall organic search strategy, prioritize optimizations, and automate the execution of the backlogged and new improvements using PageWorkers.

TuneIn ran through its existing optimization backlog with Botify Advantage consultants, articulating which items were high priority to the business and by leveraging organic search data trends within the platform. TuneIn also looked to the Botify Advantage team to raise improvements that could be made quickly and show value.

Botify Advantage gave us the ability of 10x engineers to make changes quickly, enabling us to be more experimental and ambitious with our optimizations.
‍
Rob Deichert, CRO at TuneIn

Results

In the span of four months, the company executed significantly more optimizations, including title tags and canonicals. A notable success involved expediting the optimization of key revenue-generating pages, enhancing non English content and high priority pages featuring spring sporting events for maximum impact.

Other results included:

The ability to communicate quantifiable impact of SEO to garner trust of engineering and executive teams
Combined automation and expertise for faster results and implementation
Measurable ROI data to drive more effective search optimizations
Preserve revenue and mitigate risk by protecting the website from traffic dips

Botify provides actionable organic search insights while possessing the agility to effectively immerse themselves in our company and execute solutions to our SEO challenges.
‍
Rob Deichert, CRO at TuneIn

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