Marketplace on a mission: Helping Blibli delight customers at scale

INDUSTRY

Lifestyle

CONTENTS

• CHALLENGE

• solutions

• results

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+30%

Increase in organic transactions

+50%

Increase in pages indexed by Google

+39%

Pages crawled by Google

Blibli is an ecommerce pioneer, whose mission is to be the most trusted omnichannel commerce and lifestyle platform in Indonesia.

Challenge

Organic search is an important customer growth and engagement channel for Blibli and its platform partners, building authentic relationships from discovery through to transaction and return purchase.

Blibli had used a range of SEO tools to extract and analyse their sites Direct Traffic data but, with millions of pages, they knew they needed a large-scale solution, capable of delivering the data, analysis and insights they needed to optimise the site for organic search.

“We realised that we could improve on our reach and traffic, and work towards our Mission, by ensuring Blibli was fully optimised for organic traffic”.

Erik Kantona, Senior SEO Officer Blibli

Solution

The Botify platform unlocked this understanding for every phase of search across their entire site, allowing Blibli to swiftly identify immediate opportunities for organic traffic growth. By analysing the site’s Log Files and Crawl, the team had clarity on which of their key strategic pages were not being crawled or indexed, and which pages they didn’t want indexed by search engines. Addressing this helped them to gain a significant crawl budget improvement and greater site visibility.

Results

Blibli saw a 39% increase in pages crawled and a 50% increase in the number of their pages indexed by Google. This resulted in a 20% increase for both clicks and ranked pages in Google SERPs, and a 30% increase in organic transactions. All within six months of optimising through Botify.

In addition, the Tech and SEO teams estimated that they were able to save themselves 140 hours a week in manpower resources, which were normally spent on daily SEO and audit monitoring tasks. This freed them up to focus on other SEO work, developments and strategies.

“Botify is especially good for enterprise sites. Other tools don’t cover large scale sites or identify opportunities.”

Irvan Sanjaya | AVP of SEO, Blibli

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