Maximizing Visibility for Enterprise Websites: An Introduction to SpeedWorkers

The world of organic search is evolving. Search engines are continually integrating AI into their results, and AI engines are becoming increasingly more sophisticated thanks to indexes like Bing’s. In order for customers to find them, brands now need to start thinking about how to be more visible on generative search while continuing to ensure visibility in today's search landscape.

But despite all these changes, Google and Bing remain the biggest and most important players in search — both traditional and AI — and they both still rely on crawling to deliver results. The bigger your website, the more difficulty their crawlers have indexing your priority content, with up to 50% of the content on large websites missed completely by bots. 

Enter SpeedWorkers: Botify’s solution to help enterprise sites provide their best content quickly and efficiently to search engine crawlers. By using SpeedWorkers, brands managing millions of pages can overcome technical barriers that are affecting search visibility, and prioritize the most valuable and relevant content. 

If your brand is struggling to get bots to crawl and index all the pages on your site, read on to learn how SpeedWorkers can be a strategic asset to your company. 

What is SpeedWorkers?

SpeedWorkers acts as a bridge between large, complex websites and crawlers like Googlebot and Bingbot. It pre-renders your content and manages the inventory of pages bots can crawl — without the need for your marketing team or your servers to do the heavy lifting. You have the power to choose which pages are readily accessible, meaning you have control over what content search engines can quickly identify and prioritize to inform consumers.

How does SpeedWorkers work?  

SpeedWorkers is built for enterprise-level websites and is capable of rendering and fetching pages at scale. It also makes use of several technical features to keep things running smoothly.

Innovative features to improve scalability and efficiency

• Monitoring and debugging dashboards: Quality controls and previews allow you to track performance and troubleshoot issues in real-time, with the added benefit of enabling you to understand what search engines are seeing and adjust accordingly. 
• SEO-specific customization: Clean up your site inventory by limiting less useful pages, removing parts of pages that aren’t relevant to bots, prioritizing only the canonical version of a page and ignoring parameters, and even expanding the screen to see more page features. 
• Real-time updates to pricing and availability: When shopping online, customers want to see accurate pricing and availability for your products. Mismatches, either when a potential customer clicks on your ad or search result, can lead to lost trust in your brand. With its Live Update feature, SpeedWorkers ensures that your product pricing and availability information is always current by ingesting your brand’s existing product feed.
• Push to Bing: Deliver your pre-rendered pages directly into Bing’s index, circumventing the need for Bingbot to crawl entirely. 

Positive impacts to crawl speed and frequency

SpeedWorkers allows you to deliver all of the relevant content on each indexable page quickly and consistently — including product reviews or elements hidden behind clicks or menus. 

It also enables that content to be refreshed and crawled more frequently, making sure that search engines are able to understand all of the content on a given page on their first visit. This removes the need for bots to spend time and resources to render your pages, freeing up crawl budget to discover more of your content.

Preparing for AI-powered search with SpeedWorkers

AI technology is incorporating into search results across Google and Bing with AI Overviews and Microsoft Copilot, and consumers are beginning to change their search behavior by using new GenAI platforms like ChatGPT Search and Perplexity to ask questions. Generative answers are the future of organic search, and a solution like SpeedWorkers is critical for managing visibility across multiple platforms for large websites.

Deliver fully rendered pages to AI bots with SpeedWorkers

When it comes to providing consumers with a conversational response, AI assistants prioritize speed. This means that the AI agents referencing websites in live retrieval (i.e. providing real-time, recent site content via mentions and links) need access to content, and they need it fast. They won’t be waiting on content that’s slow to render when they need to serve up answers instantly to consumers.

SpeedWorkers serves your fully rendered pages to AI bots quickly, best positioning your brand to appear in generative responses and linked citations in GenAI search:

• Direct AI bots to your most critical content — fast — maximizing crawl budget
• Ensure that your pages are fully rendered for AI bots to easily crawl, allowing that content to then be incorporated into training
• Control the load on your website while helping bots to answer real-time queries
• Compatible with all AI bots

Push content directly to the Bing index that powers AI search

Almost all non-Google AI platforms train their models and provide live results by referencing the Bing index via the Web Search API. To both control your brand narrative on popular AI platforms and for your freshest content to appear in linked citations and responses, it’s critical that it’s indexed by Bing as soon as possible.

SpeedWorkers can deliver your most important and timely content directly to Bing’s index, proactively ensuring it’s included — no need to wait for a recrawl according to a search engine’s schedule.

Push to Bing drives 170% traffic increase for large retailer

With a 40% increase in usage since Copilot was announced last year in addition to powering the data for an array of AI answer engines, Bing’s importance for website visibility is growing. One large retailer was able to achieve a 170% traffic increase YoY leveraging Botify’s Push to Bing feature, ensuring newly updated or created content appeared in their index quickly. When it comes to AI search and the future of organic, pushing top content straight into Bing’s index is the fastest way to be found.

What benefits does SpeedWorkers offer enterprise sites? 

Simplifying complex site structures for bots

Features that improve site usability can often lead to problems for indexation. Many websites, particularly larger ones, face challenges with intricate page structures or interactive elements that can confuse search engine crawlers. For example, pages that rely heavily on JavaScript can be slow for crawlers, taking up to nine times longer than HTML pages to process. Fully rendering your pages through SpeedWorkers solves these issues by translating and optimizing these elements for bots and reducing processing times.

Clean up website inventory to maximize crawl budget

SpeedWorkers helps you avoid crawl traps and duplicate content issues, which can waste valuable crawl budgets and reduce overall efficiency. Customize your rendering to whittle down your inventory and remove multiple pages of the same products. Bots will see everything you want them to, but won’t spend time on SEO-useless elements. 

Lessen the effects of infrastructure issues

More content online and smaller crawl budgets can lead to missed opportunities, and larger websites are more affected than most by the volatility of bot traffic. Pre-rendering and serving your website content through SpeedWorkers removes the uncertainty of bot hits and avoids indexation problems that can come up if your website experiences an outage. 

SpeedWorkers also lets you define specific cache refresh frequencies for different segments of your site, accommodating the varying update needs of different pages. This flexibility can come in handy, for example, during seasonal sales like Black Friday when some pages need to remain static but a large number of product pages have updated pricing.  

How different retailers found success thanks to SpeedWorkers

Brands with millions of pages can integrate SpeedWorkers into their optimization workflows to both identify where bots are spending their time, and to implement widespread indexation enhancements. 

Analyze crawl issues and optimize at scale

By leveraging the analysis and implementation techniques that SpeedWorkers offers, enterprise businesses can both increase the number of pages crawled by search engines and improve the speed at which those pages are delivered. Optimizing for ever-decreasing crawl budgets ensures website visibility, which in turn drives revenue growth. 

+16% revenue gain after implementing SpeedWorkers to increase crawlability 

Levi’s used Botify Analytics and SpeedWorkers to identify which pages were being crawled and indexed, and which were not. They were then able to test out potential optimizations with Botify Intelligence and implement needed updates at scale, including pre-rendering their most valuable pages for bots to crawl.

The results speak for themselves. The number of Levi’s URLs crawled increased by 36%, and those fully rendered pages were delivered 30 times faster to search engines, ultimately increasing the number of keywords they ranked for. Overall, 90 days from when the optimizations were rolled out, Levi’s enjoyed +16% in global revenue gains. 

See fast SEO time-to-value for seasonal revenue gains

Organic optimizations aren’t often prioritized in the lead-up to peak periods for retail, with many brands assuming it takes too long to see results or entering a code freeze altogether. SpeedWorkers changes the game on using SEO as a quick-win strategic advantage. It makes SEO the competitive edge that drives product visibility and revenue during seasonal opportunities like Black Friday.

$20 million in revenue gains over Black Friday using SpeedWorkers

One SpeedWorkers customer, a large electronics retailer, was seeing yearly declines in online sales. Ahead of Black Friday, they implemented SpeedWorkers to make sure their highest-revenue pages were actually being crawled, and that pages previously ignored by crawlers were indexed. As a result, they were able to double the number of pages Google found during that Black Friday season, translating to 4 million clicks and $20 million in revenue.

Improve inventory management and protect website infrastructure

Along with improving the crawlability of pages to ensure products are indexed and discoverable, businesses can use SpeedWorkers to improve efficiency by lessening the load on their website infrastructure.

83% increase in links to PDPs within 60 days of implementing SpeedWorkers

Another major retailer used SpeedWorkers as part of their strategy to improve the crawlability of their PDPs, aim for full-page indexation, and decrease the amount of communication needed between search APIs and their site infrastructure.

Within 60 days of integrating SpeedWorkers, the brand saw: 

• A 25% increase in the number of URLs indexed
• An 83% increase in the number of links to their PDPs
• A 173% increase in the average number of words per page seen by search engines
• A 70% decrease in API calls from Googlebot

They also enjoyed the month with the highest number of impressions on record, for both PDPs and within Google search. 

Add SpeedWorkers to your enterprise toolkit for increased visibility

SpeedWorkers can be an important partner for enterprise brands in the constantly-evolving landscape of organic search. By taking the guesswork out of how your content is delivered and making sure the most important pages are indexed effectively on Google and Bing, you can worry less about your visibility and focus more on delighting your customers. 

Interested in learning more? Speak to the Botify team today to explore how SpeedWorkers could potentially help your website's performance and indexability.